Tools & Techniques of Conducting Advertising Research - The step by step guide, the secrets and best practices of advertising research

Expected Learning Outcome:

• How does advertising research fit into marketing decisions
• Various advertising testing methodologies
• Copy testing from qualitative research
• Quantitative research tools and technique for advertising tests
• How to conduct test for print, TV and radio ads?
• Other proprities advertising test available in the market
• How to incorporate ADEX & TARPs into analysis
• How to conduct continuous advertising tracking?
  

Who should attend?
Market Researchers, Marketing Department, Advertising Agencies

Duration of Course – 1 Day

Detail Course Outline:

Day 1

• How does advertising research fit into marketing decision making
• Understanding research background and objectives
• Various advertising and packaging tests
• Qualitative research for copy testing
• Quantitative research for various advertising research
• How to conduct research on TVC?
• How to conduct research on Print Ad?
• How to conduct research on Radio Ad?
• How to conduct research on events/campaigns and below the line advertising
• Assessing the effectiveness of an ad campaign
• Continuous Advertising tracking
• Incorporating ADEX and TARPs into analysis
• How to conduct advertising predictive models?
• How to write a research proposal/brief on advertising research

For more information, contact info@ao2consulting.com